The importance of the sales point

What is the Point of Sale?

The point-of-sale system is used every time a customer buys in your store and completes the sales transaction.

How Important Is The Point Of Sale?

Studies state that at least 70% of purchase decisions are made at the point of sale. Thus, it becomes essential for any brand to have the most prominent presence and visibility possible if it wants to be among the consumer's choices.

Point-of-sale management takes care of every need a brand may have at the point of sale:

• Improving the presence and display of its products.

• Ensure their availability on the shelves.

• Ensure that they are in the best condition.

Point of Sale Benefits

• Having a point of sale offers businesses a competitive advantage that, in addition to promoting increased sales and short-term growth, helps to improve the customer experience by providing a more efficient and agile service.

• Streamline the collection of your products or services by automating sales processes.

• Take complete control of inventories and sales, avoiding human errors or unjustified losses.

• Save time in administrative processes.

• Accept different payment methods.

• Customize your tickets and issue CFDI electronic invoices.

• Allow your customers to generate their invoices if they don't want to wait longer in the store.

• Generate automatic reports of all your transactions and consult them anytime for decision-making.

• Improve the customer experience, offering fast and effective service without human errors or unwanted waits.

5 Ways To Improve Your Product Exposure

1. Be aware of the lighting

Good lighting is something every retailer needs to take very seriously.

Poor lighting can make products look cheap, unattractive, and even gloomy. On the other hand, good lighting gives a more three-dimensional view and attracts more attention.

2. Ask your customers if they need help finding what they want.

That's why store professionals should have people to give them feedback. Asking the most confident customers to come to the store and tell us if they have any problems finding products is an excellent way to analyze our space.

3. Balance

Is your display balanced - does the right side of the store have bulkier items than those on the left? Does the top side get all the attention, while things at the bottom go unnoticed?

Item size and colors contribute to the "feel" of the layout. If your shelves are not balanced, this can turn off customers and discourage sales.

4. Risk strategy: Leverage "Should Buy."

If you have items in your store that you know customers will buy, you could place them in the back of your store, i.e., have the customer view other things before making the final purchase.

5. Focus on your point of sale

Focus on items near your point of sale. Maximizing your sales by last-minute impulse buys can significantly affect your bottom line.