MARKETING STRATEGIES TO ATTRACT NEW BUSINESS CUSTOMERS
Today's consumers are still looking for value and deals, so one way to attract customers is to offer them introductory discounts or promotions as an incentive. In order to better target customers, it is important to track what they buy and the offers they have taken for future marketing messages.
HOW DO YOU GET REFERRALS FROM YOUR EXISTING CUSTOMERS?
Existing customers are one of the best sources of new customers. You need to create a systematic approach to actively solicit referrals from satisfied customers by incorporating referral-generating activities into the sales process. This can be accomplished by sending follow-up emails to ensure that customers are happy with their purchases, and then sending another email asking for referrals.
On the other hand, going back to the contact list of your old customers is always a good idea as you can target those who haven't done business with you in a while. You can contact them by email, direct mail, text message or phone with a "We miss you" message, offering them some kind of offer or promotion if they come back.
HOW DO YOU REACH NEW CUSTOMERS?
We recommend the following strategies:
Your digital footprint. The digital footprint is everything that people can find on the internet about you and your brand. Having a presence in as many digital channels as possible and being able to control as much information as possible will be a first strategy to break down the trust barrier of your potential customers.
Joining local chambers of commerce and business associations is a good way to introduce your business.
If your business is B2B, that is, you sell to other companies, you can attract customers through digital search. For that it is important that your website is optimized and that it is light and easy to navigate. Review your search engine marketing and search engine optimization tactics and techniques, and make sure your site is mobile-friendly. Too many graphics can slow your site's loading speed, which discourages customers. If you don't have in-house expertise, hire a website design firm or SEO expert to help them.
THESE ARE JUST A FEW TIPS THAT WE PROVIDE SO THAT YOU CAN MAKE YOUR BUSINESS MORE AND MORE ATTRACTIVE. AT CAPIFINDERS WE KEEP IN MIND THAT IF YOU GROW, WE GROW!
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