The popularity of video continues to grow by leaps and bounds today. The audiovisual resource seeks to connect with new generations that are considered more visual. Brands have understood this and apply clear video marketing strategies with great allies like social networks.

If you are not applying this resource in your business, it is time to do it. Now, you must create engaging and high-quality content to differentiate yourself in a market full of videos.

When we talk about video, we are not only about extensive audiovisuals. Currently, platforms such as Instagram, TikTok, and Facebook allow you to share so-called "stories" where fragments of audiovisual material are shared. This service is currently in high demand.

But don't panic; there are many tools you can use to create content. For example, you no longer need to hire a camera operator and an editor. Instead, you can make excellent audiovisuals with your smartphone and a video editing application.

VIDEO MARKETING

Every interaction with your audience allows you to connect and tell your brand story. It's a way to communicate who you are, your values, and what you stand for, and a video is a great tool.

Once you decide to include video in your content, you must choose certain aspects, such as how often you will share audiovisuals, what you will record, and the production value. Remember that the type of content will differentiate your brand.

If you are building your brand from scratch, think about the type of content you want to create, but the most important thing is to analyze who it is for and what you want to say.

If you already have an audience and want to start creating video content, consider what your audience responds well to. You can test to see what your target audience's tastes are.

TYPES OF VIDEOS

You can use video to educate, entertain, and inform your users and apply it to many business areas.

Two popular types of video content work very well on social networks and can be used to build your brand: informational thought leadership and education.

Popular influencers like Gary Vee use the former. The format is simple. You choose a topic and provide value to your audience.

For example, an economist can talk about different ways to save money. This content will engage your audience and help them quickly generate followers. Everyone is interested in saving money.

On the other hand, educational videos are an excellent opportunity to develop your brand by teaching something new. 51% of YouTube viewers use the platform to learn new things.

These videos are a great way to offer value to your followers.

SMARTPHONES

A common mistake of business owners is thinking you need time, equipment, and budget to implement videos.

You can create content with your smartphone. For example, the next time someone joins your mailing list, follows you on Instagram, or likes your Facebook page, why not send them a quick thank you video? This helps you build relationships and create loyalty to your brand.

Plus, you can record a simple video explaining what's been happening this week, month, or year at your company: no gimmicks or mega-productions. The most uncomplicated, cleanest, and straightforward videos generate a more significant impact.

Also, apply audiovisuals for product demonstrations. Show your audience why it is excellent and different from others in the market.

You can share experiences, tips, tricks, and knowledge.

FUN AND CREATIVITY

Success with videos is having fun and being creative. Also, don't expect the best results on day one, as building a brand takes time, but persistence will pay off. Finally, be authentic and show your brand's personality!