Due to social media, big companies and small entrepreneurs have the same tools to participate in the public market. What some call "marketing democracy." However, the ocean of information we navigate is about posting valuable content at the right moment, the best time, and the perfect day possible, which stands out and makes a difference. But how can we produce valuable content? We'll give you five easy steps.

1. KNOW YOUR CLIENT

Knowing what your client wants is essential. This will help you identify your valuable content strategy's positive and negative aspects, whether current or in its initial stages.

A client goes through three phases:

• Exploration (when they have a problem and search for information to address their situation)

• Consideration (once they are informed and know the approach and methods to resolve their situation)

• Decision (when they opt for a solution or strategy and can ultimately make the purchase.)

If you know which part of the circle you are in, you can create content that is niche and attractive.

2. THE PURPOSE OF THE STRATEGY

Once you know which direction you're headed and when you want to do it, you have to establish your strategy's objective (attract visitors to your website, close a sale, delight potential promoters of your brand).

3. KEYWORDS

When you identify your audience and the context when creating content, this is the moment when you investigate keywords that your potential clients are searching for.

Use the language that they would use when searching on the internet. For example, you can start with the search trends in your sector, use social networks to research, and use similar alternatives to the keywords you find.

4. CONTENT THAT GENERATES SENSATION

Appeal to emotions like humor, fear, love, or happiness to "hook" the audience. Offensive, repetitive, poorly thought-out content will not achieve the desired impact.

5. VALUABLE CONTENT FOR EACH SOCIAL NETWORK

Remember that every social network has a type of audience and different interests. Therefore, generating identical content on every social network is a standard error.

There are banner ad measurements that are different between Facebook and Instagram, for example.

Pinterest and Instagram are visual social networks (photos, videos, infographics, gifs), and there's a lot of acceptance among women.

Another example is LinkedIn. This social network is for professionals. On LinkedIn, it is essential to give reasons and hard facts.

It is essential to be clear about setting a strategy, and you must apply it in different ways according to the digital platform and the audience you are targeting.

In addition, being present on social networks is not the be-all and end-all of the company. Instead, it is the means to create a community around the brand: a brand that follows, comments, and shares posts.

It would help if you didn't forget about interaction. Responding to comments, suggestions, and even complaints is always good.