The brand is the PROMISE that your client or potential client will live an EXPERIENCE when using your services, all this established in a STRATEGY whose objective is to create a CONNECTION that will be reflected in the relationship you establish with your target market. 

In short, it is the verb your team will conjugate, your communication channels, and your commercial strategies. 

What do I need to know to create my brand?

1. Brand identity: Clearly define your identity, including its purpose, values, and personality. This will help you differentiate yourself from the competition and connect with your target audience.

2. Market research: Conduct a thorough investigation of your target market to understand your potential customers' needs, wants, and preferences. This will allow you to tailor your branding and communication strategy effectively.

3. Positioning: Identify how your brand will be perceived in the market. Define your unique value proposition and develop critical messages highlighting your strengths and competitive advantages.

4. Brand design: Create a cohesive, attractive design that reflects your brand's personality and values. This includes logo design, color palette, typography, and other visual elements.

5. Customer experience: The experience you offer your customers is critical to building a solid brand. Provide exceptional service, effectively address your customer's needs, and create positive interactions at all touch points.

6. Consistency: Maintain a consistent image and message in all your marketing communications and actions. This will help build brand recognition and trust over time.

7. Marketing strategy: Develop a comprehensive marketing strategy incorporating different channels and tactics to promote your brand. Use digital platforms and social media effectively to increase visibility and engagement.

8. Community involvement: Get involved in activities and events relevant to your industry or community. This will help you establish connections, build relationships, and increase your brand's visibility.

9. Monitor and adapt: Regularly track your brand perception, customer feedback, and changes in the marketplace. Adjust your strategy and approach to keep your brand relevant and competitive.

Building a solid brand takes time, discipline, consistency, perseverance, and effort in all aspects of your business.