How can I use my logo?
Making your company a recognizable brand through a logo is fundamental. But once you have a logo, what is the next step? You must show it off, especially to impact your current and future customers. Here are nine simple tips that will help you achieve this goal.
1. PROTECT YOUR LOGO
A trademark allows you to protect your creations, such as your company name, symbols, colors, and even your slogan. Without a trademark, someone can easily copy your brand design.
2. CORRECT FORMATS AND SIZES
Having the proper formats helps you to know which of them you need for specific tasks. For example, remember that the logo you use for your social networks (a type of format) will not be helpful when you print your cards, flyers, etc. (that would be another format).
The formats that are usually used are:
PNG - Portable Network Graphic. Generally used for web (logo, artwork, digital photos).
SVG - Scalable Vector Graphics. It is also used for the graphic part of the web
EPS - Encapsulated PostScript. This format is needed when you print your logo on your cards, signs, brochures, etc.
PDF - Portable Document Format. Used for documents, manuals, and brochures.
3. BRAND BOOK
This book will tell you how your logo should be used, its colors, the pantones (color codes used for print and web), the typeface, how your logo should be positioned, etc.
Why is it important?
This way, you guarantee that those linked to your company respect shapes, colors, and typefaces. Remember that your brand must be the same in all your elements.
4. USE IT ON YOUR WEBSITE
Your website is the online representation of your brand. Therefore, the logo should be on the site.
Most branded companies place their logo in the top left corner of the site. It is where people naturally see it when they land on a new page. Remember that the recommended format is PNG.
5. USE IT ON YOUR SOCIAL NETWORKS
One of the best ways to connect with your customers and potential customers is through social networks; placing your logo will be very helpful for them to locate you quickly or become familiar with your logo.
Most digital platforms use logos in PNG. Format because they download faster and visually, and your logo does not lose sharpness. However, you must know the minimum size to place the logo; the recommended format is 320px x 320px.
For your social networks, try to have up to two colors.
6. CORPORATE VEHICLES
You have a great advertising tool and need to take advantage of it. Your vehicles can tell a lot about what you are doing.
Has it ever happened to you that when you go somewhere, you see a van or vehicle with colors, logos, and phone numbers? That's vehicle branding, and you need to do it! Save the attention that placing information on your vehicle generates.
7. YOUR EMAIL SIGNATURE.
HAVING YOUR LOGO IN YOUR EMAIL SIGNATURE IS AN EASY WAY TO REMIND PEOPLE WHO YOU ARE. ALSO, PEOPLE WILL TAKE YOUR EMAILS MORE SERIOUSLY. USE A CLEAR FONT AND SPACING THROUGHOUT THE TEXT SO THAT IT IS EASY TO READ. TRY NOT TO USE MORE THAN 1-2 COLORS.
Also, include only your most important contact information and ensure everything looks good on computers and mobile devices.
8. PRINT IT ALL OVER!
We're not exaggerating. One of the most impactful ways to promote your brand through your logo is by printing it on everything.
Corporate Stationery
Business cards
Letterheads for your letters or press releases
Flyers
Folders
Business letters
Invoices
Promotional items:
Caps
T-shirts
Bags
Masks
Pants
Sweaters
Mugs
Advertising items
Vehicles
Signs
Product packaging
9. ADS AND SIGNS
Whether you have an online business or not, use ads and signs to make noise about your products. For example, if you go to a supermarket, you will notice signs, displays, and images with your logo inside. That helps to be easily identified by people.
Large companies understand the importance of reinforcing brand visuals throughout the shopping.
