3 Types of Storytelling Your Business Can Utilize

People love getting invested in a story that connects with them in one way or another. Your business aims to form a strong relationship with your target audience. It will serve your business not only in the short term but also in the long term. Short-term in the sense that people, during the campaign, will be hooked on the story you are telling. On the other hand, it will be of great use to you in the long term because your customers will form and associate a particular feeling with your brand/business.

Storytelling is utilized in marketing; we’re sure you’ve found a message that a company has published that has stuck with you. 

An example of standout storytelling is Nike’s commercials about overcoming adversity. Nike has adopted storytelling in many channels because it is very effective. Storytelling is an easy way to digest the information a business wants you to remember or relate to.

The perfect medium to connect with your audience nowadays is online. Whether it is your website, Facebook, Instagram, TikTok, etc., combining these social media platforms will help you massively push your message and reach your audience. 

3 Types of Storytelling 

1. Nostalgic Historical Storytelling

This storytelling technique is often the most effective when reaching your audience. No matter who you are, you have been hit with nostalgia at various times. It is an inescapable feeling that can connect with you profoundly. If you’re selling a product that creates a sense of nostalgia, then make it front and center for your next campaign. Don’t just sell the product, but the feeling of nostalgia. Use that as a focal point if your company has been in business for many years. Exhibit the journey your business went through and the obstacles along the way. 

2. Fictional

Don’t be afraid to get creative with a story you want to tell your audience. Create your account with fictional characters that best represent your brand/business. The nature or situation can be anything you want, but it has to convey the message that you want your audience to walk away with. 

3. Slice of Life

As a business owner, you want people to search for your product. You want your audience to remember your product, particularly when looking to buy. Why not create a story that exhibits an everyday situation where your audience can find themselves, where the protagonist is your product? Since the account will be relatable, it will allow your audience to quickly identify which product you are selling.